NEWS | Message from DaveHello <$firstname$>
Hello and welcome to the 54th issue of UK Auctionline. The eBay live event held last month in Ls Vegas seems to have gone off quite well. Most of the reports I have had seem favourable although it looks as though eBay shot themselves in the foot when they tried to have alibaba.com prevented from exhibiting in the restaurant of the Hotel in which the ebay Live event was being held. You might like to read about this in the Further reading section below. A couple of new features have been added by ebay.co.uk in the last month. The first should help cut down on the number of e-mails from potential buyers. EBay are going to allow you to create a custom built Frequently Asked Question (FAQ) page. That will be shown to prospective buyers before they send you an e-mail. You will be able to include up to 15 frequently asked questions. This could cover questions such as “Do you accept Paypal” or “Will you combine shipping fopr multiple items?” To customise your Ask Seller a Question page go to Preferences in MY eBay. In the Selling Preferences section click on “Show” next to Ask Seller a Question”. From there , simply click “Edit” and begin customising. The second feature gives sellers an option to include a Skype button to their listing. This is a pilot program which is being trailed in a limited number of categories which include: Art, antiques, stamps, coins, pottery and glass, sports memorabilia, real estate, baby products, musical instruments and audio consumer electronics. At the moment I am keeping an open mind on whether this facility will prove a benefit or not. I think I can see an awful lot of time being wasted answering calls from people who have very little intention of buying. But what do you think? Is Skype something you want to add to your list or not. Why not e-mail me with your thoughts.
I hope you enjoy this issue and find it useful Dave Bromley
Article: Sell Your Passion on eBay!By: Robbin K. Tungett My sister K.D. is passionate about horses. She knows everythingthere
is to know about horses. I've been trying to tell her for years to
put her knowledge on paper and we'd put together an eBook and sell
it on eBay. There are so many topics she could cover.... "Buying
Your First Horse", "Proper Care & Feeding
of Article: Two Useful Tools From eBay One of the big problems facing anyone who wants to build a business selling on eBay is to find suitable products to sell. The normal approach is to find a product and then put it in front of potential bidders to se if they will buy it. This will work fine if your product is what the market wants but if not you are going to be left with unsold stock and a potential loss. How much easier would it be if you could find out what bidders are looking for and then provide it? EBay offer you a couple of no cost tools that can help you do just that. If you go to eBay’s home page at the bottom of the left hand column you will find a “Want it Now “ link. The position may vary slightly from site to site but that is were it is on eBay.co.uk. The purpose of the Want It Now is to allow buyers to let sellers know they are looking for specific items and for Sellers to check and see if they have any items that a buyer is specifically looking for. It is also a good area to browse when looking for product ideas. Are there any items that a number of people are looking for. Is there any trend that you can spot which lead you to a profitable product group? For instance I was just browsing through the collectibles category and the word “Dragon” seemed to appear pretty regularly. This leads me to think that “dragon” related products might sell well Worth investigating anyway. The second tool can help you in two ways. First you can use it as part of your product research and secondly to help you construct your listing title. It is called eBay Pulse and this will give you the to ten search terms broken down by category. To use the tool go to http://pulse.ebay.co.uk . When you are there select any category and sub category that you are interested in. You will then get a list of the 10 most used keywords used by searchers for that sub category and the 5 largest eBay shops serving it. These will give you a good idea what buyers are looking for and you can also look at the items that are offered by the biggest sellers in that niche. This could be very useful information in your product research. Of course another use for the list of top search words is to incorporate some of these into your title listing, but remember the words must be relevant to your product. For instance in the Jewellery and Watch Category the list reads: 10. pilgrim If I had one for sale I would make sure my listing for a rolex watch included Gold-Rolex-Oyster-Watch to ensure that it got picked up in the searches. By the way I think I would also add Gents or ladies as appropriate. So if you have not tried these two tools yet you might find it worth going and having a look at themNews:PIP is going to effect your eBay businessBy Dave Bromley (This is a copy of an article I originally wrote for my other magazine Money Master Online (www.moneymasteronline.co.uk). As the changes are going to have a considerable affect on many eBay sellers by increasing shipping costs I thought it was worth repeating in this issue of UK Auctionline.) On the 21 August the Post office will be introducing their new “Pricing in Proportion” pricing for postal items. This is going to have a considerable effect on what we pay to post items and needless to say it is going to cost us all more. At present working out the cost of posting a letter or packet has been simple, you weigh it and dependent upon this the postage can be worked out. So a first class letter weighing up to 60g would cost you 32p irrespective of its size. The new system will be based not only on weight but also size. In general this means that you will pay the same or even less for standard letter size items but more for larger ones. The Post Office are also taking the opportunity of reducing the various price bands from 16 to 10. The weight limit for a “standard sized letter” will go up to 100g. (By standard size they mean a letter no larger than 240mm long, 165mm wide and 5mm thick) That is the equivalent of 12 pieces of paper, folded in half in a C5 envelope. At present this would cost you 49p first class but after August it will only be 32p. He will e 3 main mail formats, Letter, Large Letter and Packet. In simple terms the following type of items are likely to exceed the Letter format: CDs, DVDs, most brochures and catalogues, magazines and large greetings cards. If you have been sending such items out by post if they weighed between 60 –100g they currently cost 49p but under the new system they will only cost 44p a saving of 5p. However if you item was under 60g but larger than standard size it is going to cost you 12p per letter more. Packet format will be required for most books, VHS cassettes, parts and samples and most cylindrical packages. The cost o theses start at £1 for up to 100 g first class and go up to £2.70 for a packet between 751-1000g. If you sell standard items on ebay such as DVDs or books you will need to work out how the new charges re going to affect you. Obviously you will already know th weight of the packages you regularly ship out but now you need to consider the size. You should be able to get a free booklet “Pricing in Proportion” from your local Post Office. There is also a help line on 08456 113 113 You can also order a free size guide and get more information b visiting www.royalmail.com/pip. If you think you will need a more sturdy and durable size guide you can order one by visiting www.averyweigh-tronix.com/pip. But it costs £26.44 which I think is way over the top, what I expect I will do is get a free size guide, fix it to a piece of Perspex and cut out the holes. The Post Office tells us that they have estimated that 80% of all mail either won’t be affected or will cost less to send. This may well be true for the general public but many home based businesses that use the Royal Mail to ship goods or information are going o find their postage costs going up. In some cases there will be a simple answer, for instance if you currently send out our information in A4 envelopes you may just need to fold the contents in half and use a C5 envelope but for mot of us it is just going to be a case of just having to pay more.
The Ebay Price Guide - a Review One of the keys to success on eBay is to carry out thorough research on your market. There are numerous software programs and online tools to help you do this but recently the San Francisco Publishers No Starch press came out with a new print book that serious eBayers will find very useful. The eBay Price Guide by Julia L Wilkinson covers every category on eBay.com and in its 570+ pages with examples of prices achieved for many thousands of articles. In each sun category around 15 items are listed showing the highest prices achieved and another 15 showing the average prices. In addition to the prices there is a useful introduction to each category, which gives a useful overview of that category. And there is an interesting section at the end of the book containing lists of eBay facts. For instance the 6 most expensive things sold on eBay or the 50 sellers with the greatest number of feedbacks. As someone whose main market is not ebay.com but eBay.co.uk I initially wondered how relevant the price information was going to be. But these days we live in a global market and these days it is not unusual for someone living in Germany or the UK to buy an item from eBay.au (Australia) and to resell it on eBay.com. The potential for this type of International trade is growing all the time. Also included with the book is a companion CD that contains a demo version of Hammer Taps Deep Analysis software program which is an essential tool for any serious eBay marketer. Also on the CD is an e-booklet (and that is a new phrase on me) called The eBay Appetizer which describes how to get started on eBay as well as The Sellers Guide and The Auction Accelerator which contains lessons from some of the major Internet businesses coaches. These bonuses alone are worth the purchase price of the book My one concern when I first saw this book was that the information would quickly become out of date. But the publishers have launched a web site at www.nostarch.com/ebaypg.htm in which they are going to add updates and other information. Currently if you go to this site you can view a sample chapter of the book and see a full list of the contents. Compared to many of the eBay related items on offer at present the less than $30 price tag for The eBay Price Guide seems good value to me. If you are serious about your eBay business this is definitely an investment worth making. Article:The Easy Way to ensure you never overbid
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CONTENTSFrom Dave Selling Your Passion on eBay2 Useful Tools from eBay/a> PIP is going to effect your eBay business The eBay Price Guide The Easy Way to avoid over bidding The Product Control SystemExtra Reading Dave's final thoughts Copyright & Info. |
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