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Sellers
should also be buyers.
You
can read all the ebooks, articles and reports, you can watch
all the web casts and videos but I still believe that one
of the best ways to learn about eBay is to become a buyer.
I regularly make sales of both physical and digital products
not only because I want the actual product but so that I can
compare their service to mine.
I look to see if there is
anything they are doing that I am not. Is there anything that
I would have done differently? So the first question to ask
yourself is:
What attracted me to that
listing? Was the auction clearly laid out, what feature of
the product attracted my initial interest. Was it the Title,
Price or the photo? What was the key deciding factor in making
me stop and read the listing?
Was
the auction logically and well laid out. Were the postage
details clear and was I sure how it was going to be delivered
and when? Were the payment options plainly stated. Did the
seller give the impression they wanted your business, i.e.
wide choice of payment options, world wide delivery and no
surcharges?
Were the images clear and
appropriate for the product and the description clear and
plain enough that you did not feel the need to send an e-mail
to clarify anything? Talking of e-mails was the seller a good
and prompt communicator?
Can you work out exactly what
it was that pushed your “hot button” and made you bid on that
item.
Having made your bid and won
the auction how did it go after that? Were you absolutely
certain that you knew what would arrive on your doorstep or
computer?
How quickly did it arrive and how well packed was it?
You now have your new purchase,
go back and re read the listing. Was it a fair and honest
description of the item you now have. If you were now going
to resell this item on eBay would you be happy to just reuse
the same listing or would you want to make changes. If so
what changes and why? In other words how would you improve
the listing? List any other ways that you think you could
have done it better.
Apart from being a good learning
exercise if you can become skilled in spotting other peoples
mistakes on eBay you could be well on the way to increasing
your own eBay profits. As I am always pointing out the more
you know about online auctions and how to list your items
to get the maximum price the better you will do. But some
people just rush in not really knowing what they are doing
and this can offer you profitable pickings.
Look for items with poorly
written descriptions, no photographs or possibly ones that
are in an inappropriate category. Any of these faults mean
that the item is likely to attract few bids and possibly go
for a bargain price. I recently purchased an audio tape program
that dealt with telephone selling techniques and purchased
it for £2. By rewriting the listing and resubmitting
it I managed to sell it for £10.
A
good place to find these gems is to keep a regular check on
the “Going, going, gone” section which you will find in the
box below the category section on eBay’s home page. This covers
all the items due to finish in the next hour. A good time
to do this is when you don’t think there will be many others
on line. I often go and switch the computer on when I get
up during the week. I don’t believe there are that many people
looking for bargains on eBay at between 6 and 7 a.m. on a
Tuesday or Wednesday morning and you can often pick up a bargain
to subsequently resell.
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Learn
the Secrets of the Power Sellers on Ebay. includes interviews
with 26 Power sellers in the Path to Power Selling.
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Here
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