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You
are Wrong!!
The
other day I got an e-mail from someone who had subscribed
to my 6 part mini course. It took me to task for some advice
I gave about using TurboLister to improve your listings.
Basically
the writer said that he had followed my advice and rather
than increasing his sales they had gone down. To make matters
worse a competitor who just used the standard listing form
sold more and got better prices than he did. He then went
on to say that he thought I should review my advice on the
subject as it was obviously wrong.
Well
I must admit that went against all my experience and that
of the many successful eBay sellers that I speak to. A well
laid out listing using TurboLister or one of the other software
programs does improve response. I am always prepared to admit
when I am in the wrong, (After all I am married so get a lot
of practice!) so I asked him to send me details of both his
and his competitors listing.
I
have promised not to name the individual or the market he
is targeting but what I discovered may be relevant to many
you, whatever you are selling. Fortunately both sellers used
visible counters on their auctions. The first point I noticed
was that the competitor was getting as mush as 8 times the
visitors than my correspondent was.
The reason for this quickly became apparent, in the titles
he would use words like fantastic, super and beautiful but
never once did he have the actual words that anyone would
use on the eBay search engine. For instance if you were selling
a salt and Pepper shaker shaped like a golfer and golf ball
you would not have a title like:
Beautiful Golfer and Golf Ball 3” high.
But
that was effectively what he was doing. His competitor on
the other hand had something like:
Golfer and Ball - Salt & Pepper Shaker
Now
this may seem obvious but I promise you this happened and
I have the e-mail to prove it. When creating a title you have
to get into the mind of your potential buyers and work out
what words they will put into the search engine if they are
looking for the type of product you have for sale.
You
only have 45 characters, including spaces so it is important
to get all the main keywords in; even if the grammar is not
perfect. In this case it made 800% difference in the number
of visitors to their respective auctions.
What
was encouraging was that this gentleman was keeping an eye
on what his competitor was doing and noticed that they were
getting better results than him.
This is good, always study those who are doing better than
you, find out what it is they are doing to attract more visitors,
and why they are able to get better prices.
Once you discover this you can often adapt their ideas for
your benefit.
I
have offered the correspondent one or two suggestions and
I would expect him to see some improvement in the coming months.
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Are you
looking for information products to sell on eBay and
other online auctions?
A good selection of CDs with resale rights are available
at www.eclipsepublishing.com
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