is arrived at by asking the respondents whether they would recommend the brand to a friend or not. The yes and no’s are then added up and the figure can fall between -100 and +100. Although the survey was carried out in the USA I am sure we would see similar figures if such a survey were carried out in the UK.

On Saturday London fashion store H & M held a sale of Jimmy Choo shoes. Hundreds queued for up to 14 hours to get these bargains which were on sale from under £50. Normally these shoes sell for anything from £200 -£800. Needles to say these bargains sold quickly and many buyers left disappointed.

For the genuine fashion lovers it must have been even more annoying to discover that within 24 hours hundreds of pairs of the bargain shoes started appearing on the eBay auction site. Many of these sold out styles went for double the price H & M sold them for. A quick profit for some but was it really worth all that queuing?

There is going to be a new name appearing on eBay UK listings shortly. It is reported that Buy.com is coming to the UK and will start listing on eBay UK. For those of you who do not know Buy.com are the top rated seller on eBay.com with over 1 million listings.

They also intend to enter the German and French eBay markets with Italy and Spain to follow soon after. With such a big player entering the UK market it is going to have a major effect on other sellers already selling on eBay. They sell a wide range of product ranging from electronics to books and in the last 3 months listed nearly 40 million items on eBay.com

eBay.co.uk sellers beware, the yanks are coming.