eBay.co.uk's Christmas marketing campaign launches

Hi everyone

Christmas is a coming, you can't avoid it but you can lessen the financial impact by shopping smarter. eBay launches it's Christmas campaign.

Regards
Steve H

We thought you'd like to know that today we're launching a new marketing campaign for Christmas.

The "Guess What" campaign communicates the great value sellers are offering on eBay this Christmas, especially on new and Buy it Now items, alongside auction and used items.

The campaign's main message is that eBay is on average 25% cheaper than the high street on like for like new items this was highlighted in a report earlier this year by European research firm Frontiers Economics, which tracked the prices of over 280 goods across 12 categories and compared them with identical items on the high street.

Look out for some of the advertising in newspapers, poster sites and online as well as some fun activity in main commuter stations in early December, all reminding shoppers that whatever they're looking for this Christmas, eBay sellers offer super gift ideas at great prices.
Regards,

The eBay Team