Trial of new advertising placement on the item details page

From today we're testing a new advertising placement on selected item details pages (also known as View Item Pages) on eBay.co.uk. The placement will be a short clickable string of text clearly labelled as a sponsored link. A click on this link will open a new browser window and will sometimes lead to on-eBay content and sometimes to off-eBay content.

Goods and services promoted in this sponsored link will not compete with the item for sale on the View Item Page and will be complementary to the View Item Page item whenever possible.

This test will account for less than 1% of View Item Pages in the following categories only:

* Musical Instruments
* MP3 Players
* Home Audio / HiFi

Depending on the results of the test, we will expand the placement to View Item Pages in other categories.

Regards,

The eBay Team