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August 22, 2008
eBay Announce new fee structure and rules for Buy it Now and Stores
eBay have announced revised fees for Auction and Buy It Now listings. For Buy it now there is a 300% increase in the insertion fee, for non Media items, up from 10p to 40p. This massive price rise has been slightly offset by the introduction of a 30 Day Buy It now time length. For sellers who opt for the new 30 day listing for 40p this represents just a 33% rise, (still well above inflation!)
For media sellers there are smaller increases up from 10p to 20p per insertion but for regular sellers the new 30 day listing for 20p represents a 50% reduction.
There are also changes in the cost of Listing in eBay Shops.
Basic Shop 30 day listing 10p
Featured Shop 30 day listing 5p
Anchor Shop 30 day listing 1p
At the same time eBay are introducing a hike in the Final Valuation Fee for both Auctions and Buy It Now items
All Items except Technology and Media Technology and Media
Items up tp £49.99 go up to 9.9% 8.75%
Items up tp £600 go up to 5.25% 5.25%
Over £600 stay at 1.9% down to 1.5%
As all ready announced the Gallery fee has been scrapped although there are changes in the costs of other features. For more details visit http://pages.ebay.co.uk/piceschange08http://pages.ebay.co.uk/
Another area where there has been a massive price increase is in the monthly fees for eBay shops.
Current New
Basic Shop £ 6 per month £14.99 per month
Featured Shop £30 per month £49.99 per month
Anchor Shop £300 per month £349.99 per month
At the same time eBay are introducing some new criteria for signing up for a shop. To open a Basic store you will need a minimum feedback score of 10 or be Paypal verified. For Featured and Anchored Shops will need both the above qualifications and have a detailed seller rating of 4.4 Featured or 4.6 Anchored.
These changes come into effect on the 24th September.
So what effect are these changes and increases going to have on eBay businesses. I think that this combined with the ban on digitally downloadable products this will see the end of many home based “internet publishing businesses”. This will clear a lot of rubbish from the pages of eBay.
I expect it will also lead to a clear out of many low revenue stores from eBay. The increase in Final Valuation Fees will hit sellers’ profits and in the next month all serious eBay sellers should study the new rates to evaluate what effect the new charges will have on their overall profits.
I fully expect that there will be uproar from sellers when they have absorbed the implications of the new charges and rules. However, we have seen in the past, it is eBay’s ball they make the rules so the protests will have little effect. Obviously eBay are keen, despite a falling market, to keep up the profits for their shareholders. But in these financially tight times we could find that the sale of non essential items on the Internet may fall and eBay will not be immune from this.
A falling market and higher fees mean that only the well run and efficient online businesses will progress and grow. If you run an exclusive online eBay business now is the time to review your options and possibly consider expanding into other markets and outlets.
For the full details of all the changes that come into effect on 24th September visit
http://pages.ebay.co.uk/piceschange08
Posted by Steve Haddock at August 22, 2008 11:28 AM
