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April 11, 2007
Carphone Warehouse Auction Site
The Carphone Warehouse have launched a new online auction site at www.MyMobileAuction.Com.
as you would expect the auctions centre on mobile phones, sim cards, the latest accessories. David Morrison
Online Auction Channel Manager tells me that the site was launched in October 2006. Since then they have focused on developing the functionality of the site and Carphone Warehouse believe they can offer a strong and secure alternative to eBay in what is basically a niche market..
Using PHP Pro, the site hase proxy bidding for both single and multiple item listings, Reserve Pricing, simple Relist functionality, the ability to edit auctions and they are currently looking to develop Shop capabilities. The site forms part of the Carphone Warehouse's suite of Additional Services, with the intention of creating a niche- site which is easy to use and has one major USP over eBay and the likes: The site is Checkmend integrated, which means that every user who sells a handset on our site MUST have it verified by Checkmend before it can be sold. Thus providing peace of mind- the "holy grail" of second- hand phones!
David is looking at the possibility of including verification of both buyers and sellers alike, possibly by Credit / Debit Card / Landline verification. This he believes will give users peace of mind to buy AND sell with confidence on the site.
Posted by Dave Bromley at April 11, 2007 08:50 AM
