ChannelAdvisor has highlighted ten of the most common mistakes that eBay traders make - avoid these and you will be on your way to building a successful eBay business:

1. Imprecise descriptions: The product description forms part of the contract of sale - clear descriptions will attract relevant bids and ensure a satisfied customers

2. Wrong title: Don’t use vague and unclear product titles in the hope that this will lure in more potential customers - buyers go for listings that directly address their needs

3. Wrong starting time: The majority of bids are placed when an auction is about to end so the duration is irrelevant. Much more important is that the auction ends during peak bidding hours - between 6pm and 10pm

4. Private profiles: Anyone who does not make their feedback public has something to hide and prospective buyers will go elsewhere

5. Missing images: An image says a thousand words and is a must have on eBay. The first image is free but traders should also consider paying extra for the additional eBay gallery option

6. Overlapping: If you are offering the same items for auction regularly you should ensure your auctions do not overlap as bidders will move to the later auction in pursuit of a lower price

7. Delivery costs: These should cover postal charges as well as packaging and handling, but should not be an opportunity to make additional profit

8. Feedback revenge: Do not seek revenge for unfair negative feedback as this can escalate - stay calm and focus on future sales

9. Wrong trading tools: A lot of trading tools are aimed at occasional sellers - regular sellers should consider auction management tools to reduce admin

10. Wrong platform - eBay is a highly competitive and commoditised trading environment. You should consider whether your product portfolio would be better suited to alternative or additional online platforms such as Kelkoo.