Google to take on eBay?

Some people said it could not happen but is it possible that a rival to eBay is emerging?
This week Google, confirmed that it is testing a classified listing service called Google Base.
This is a service under which users will be able to list items for sale at no charge.

Not only is this going to be a threat to eBay but could also seriously effect those magazines and newspapers that rely upon classified advertising for a part of their income.

For more information read Elizabeth Judges article that appears in todays Times online at http://www.timesonline.co.uk/newspaper/0,,172-1843753,00.html